Logo Design Questionnaire A focused brief helps us craft a mark that’s timeless, functional, and uniquely yours. ~8–12 minutes. Your Name* Email* Brand / Company Name* Tagline (If Any) How Is the Name Pronounced? Any Capitalization/Styling Rules? What Do You Do, and for Whom?* Do You Have a Current Logo? What Works / What Doesn’t? Why a New Logo Now? What Must This Solve? Primary Audiences (Demographics & Psychographics)* Top 3 Competitors or Reference Brands (With Links) Unique Value Proposition (One Sentence)* Brand Attributes — Choose Up to 6 Timeless Refined Editorial Artful Minimal Organic Surreal Modern Bold Quiet Use the sliders to indicate direction. Middle = balanced / open. Classic Modern 50 Minimal Ornate 50 Neutral Vibrant 50 Playful Sophisticated 50 Organic Geometric 50 Delicate Bold 50 Literal Abstract 50 Static Dynamic 50 Motifs or Symbolism to Explore (and Any to Avoid) Color Direction (If Any) Pinterest / Inspiration Link Links to 2–4 Logos You Admire — What Works? Links to Any You Don’t Like — Why? Upload Inspiration or Existing Assets (Images / PDFs / Vector) Deliverables Desired (Select All) Primary Logo Secondary / Horizontal Mark / Icon Monogram Favicon / App Icon Social Avatar Mini Brand Sheet (1–2p) Basic Logo Guidelines Back Save Progress Next Send Questionnaire
